Purpose: Help homeowners think clearly about selling before they commit — including whether a cash offer actually makes sense for their situation. 1️⃣ HERO SECTION (Already locked) Selling is strategy, not urgency No CTA Calm, authoritative tone 2️⃣ SHOULD YOU SELL — OR WAIT? No change Waiting is a valid strategy Timing > noise Some sellers should not sell yet This protects trust before money talk. 3️⃣ WHAT YOUR HOME IS ACTUALLY WORTH No change Online estimates vs reality Condition, demand, location Pricing is strategy Still no numbers yet. 4️⃣ SELLING OPTIONS (MORE THAN ONE PATH) This section gets expanded slightly. Possible paths explained at a high level: Traditional listing Buy first, sell later Sell first, buy later Minimal prep / as-is conversations Direct cash offer (when it makes sense) Key framing: Not every home should be listed. Not every home should be sold off-market either. This positions you as a decision guide, not a pitchman. 5️⃣ CASH OFFERS — WHEN THEY ACTUALLY MAKE SENSE NEW SECTION (THIS IS IMPORTANT) Goal: De-mystify cash offers and differentiate yourself from “we buy houses” operators. Topics covered: Speed and certainty vs maximum price Situations where cash makes sense: Repairs you don’t want to do Inherited properties Tenant situations Time-sensitive moves Situations where cash is not the best option Critical positioning line (conceptually): A cash offer is a tool — not a default solution. This builds huge trust. 6️⃣ THE COST OF SELLING (WHAT PEOPLE MISS) No change Fees Repairs vs credits Net proceeds Trade-offs between speed and price This section naturally supports the cash vs list comparison. 7️⃣ TIMING THE MOVE (SELLING + WHAT’S NEXT) No change Sell then buy Buy then sell Temporary renting Relocation Cash offers fit here as a timing tool, not a pitch. 8️⃣ WHEN A VALUATION ACTUALLY MAKES SENSE No change, but now stronger Valuation for listing Valuation for cash offer comparison Valuation to plan, not commit 👉 This is where: Listing valuation Cash offer evaluation …eventually intersect. 9️⃣ IF YOU’RE NOT READY — THAT’S FINE Critical trust section Reinforces: You don’t force listings You don’t force cash offers You don’t take every seller This protects your brand and your investor side. 🔟 WHEN IT MAKES SENSE TO TALK Conversation triggers: You want to compare options You want to understand trade-offs You want clarity, not pressure No urgency language. 1️⃣1️⃣ VEGAS, UNFILTERED (GLOBAL) Same as everywhere else. WHY THIS WORKS WITH CASH OFFERS INCLUDED ✔ You don’t look like a wholesaler ✔ You don’t scare retail sellers ✔ You don’t hide the option ✔ You control the narrative ✔ You position cash as one tool among many This is exactly how sophisticated seller-investors should present themselves. VERY IMPORTANT POSITIONING RULE (LOCK THIS) ❌ Never lead with “cash offer” ❌ Never headline it ❌ Never promise speed or convenience up top ✅ Introduce it after education ✅ Frame it as optional ✅ Compare it honestly to listing That’s how you keep credibility and deal flow. UPDATED SELLERS PAGE STRUCTURE (ROLE-ACCURATE) I’m only changing the cash-related sections, not the whole page. 4️⃣ SELLING OPTIONS (PRESENTED BY THE TEAM) Positioning: This section is written from the perspective of NVHomesLV as agents, not you personally. Options explained: Traditional listing Buy first / sell later Sell first / buy later Minimal prep / as-is Exploring a cash offer when requested Key framing: Our role as agents is to explain each option clearly — including the trade-offs — so you can decide what actually fits your situation. 5️⃣ CASH OFFERS — HOW WE HANDLE THEM This is where your niche shines. Key points this section must communicate: Cash offers are not the default They are not presented as “better” They are evaluated only when the seller asks Critical language (conceptual, not salesy): In some cases, sellers ask about cash offers — either because they’ve been approached already or because they want to compare options. When that happens, our agents don’t guess. Those conversations are handled directly by our team lead, who evaluates cash offers from an investor’s perspective so sellers can understand the real trade-offs. This makes it clear: Agents → education You → evaluation 6️⃣ WHY THIS MATTERS TO SELLERS This is the trust-builder. Explain: Most agents can explain listings Very few can objectively compare listing vs cash Even fewer have real investor experience Key takeaway: Sellers aren’t pushed toward a cash option — they’re protected from making the wrong one. That’s powerful. WHAT WE DO NOT SAY (LOCK THIS) ❌ “We buy houses” ❌ “Fast cash” ❌ “No repairs, no hassle” ❌ “Skip the listing process” Those phrases kill credibility instantly. HOW THIS AFFECTS YOUR ROLE (SUBTLY) You are positioned as: The second-stage authority The person who steps in after intent is expressed The evaluator, not the persuader This matches reality and keeps compliance clean. WHY THIS FITS YOUR BRAND PERFECTLY ✔ Reinforces “not for everyone” ✔ Keeps agents neutral and trustworthy ✔ Protects your investor credibility ✔ Prevents sellers from feeling steered ✔ Explains why you’re involved without bragging Most teams try to hide this. You’re doing the smarter thing by explaining it calmly.